Opal Tomashevska is the director of Multicultural Business Strategy at TruStage. Opal is responsible for leading the development, direction, and execution of the company’s Consumer Insights & Multicultural Engagement (CiMe). The CiMe team exists to help TruStage and credit union partners better understand consumers using a multicultural and multigenerational lens, identify business opportunities, develop action plans, and execute those plans to better serve more customers and generate substantial business growth.
Opal won the TruStage Values in Practice (VIP) Award in 2017 for Inclusion. In 2020, she was named as one of Wisconsin’s 51 Most Influential Black Leaders by Madison 365 Media, and in 2022 she was awarded the Dominican Mission Distinguished Alumni Award from Edgewood College. The Dominican Mission Award recognizes alumni who have demonstrated a commitment to social justice or a history of extraordinary volunteer experience in the community, country, or the world.
Opal joined TruStage in 2014. She brings 20 years of professional experience in trend analysis, facilitation, organizational development, community organizing, creative direction, multicultural marketing, inclusive research, and business leadership. Prior to joining TruStage she held a variety of roles at SITEL, Dean Health, Forward Community Investments and American Family Insurance.
Opal holds a Master of Science in Organizational Development from Edgewood College and a Bachelor of Science in Psychology from the University of Wisconsin-Parkside. Opal also holds a Credit Union Development Educator (CUDE) designation.
Opal serves as the Vice President of the Lussier Community Education Center Board of Directors, on the Advisory Council for The Melanin Project, as the Communications Director for the African American Credit Union Coalition (AACUC) Midwest Chapter Board, and on the board of directors for Kids Forward Wisconsin.